Technology is making cord-cutting easier which is making cable companies nervous. So much so that they likely spent a lot of money to create and circulate a series of web ads featuring seemingly stupid people in completely implausible situations with the goal of scaring current or potential cord-cutters into maintaining their service.
The first scenario shows someone getting attacked by a mutant bunny because without cable he didn’t see the news that they were on the loose. Sorry cable operators but not only are evil mutant bunnies not a real thing (that we know of) but you can still get all the local news you can handle FOR FREE via Over-The-Air TV.
Needless to say, folks on Twitter were not impressed:
Nice try cable companies, but people will stop cutting the cord around the same time the mutant bunny apocalypse happens.
UPDATE: The NCTA has decided to axe this campaign due to the uproar: http://www.washingtonpost.com/blogs/innovations/wp/2013/12/11/cable-industrys-sad-attack-on-cord-cutting-to-meet-a-merciful-end/
Sign up for Tablo's Cord Cutting This Week newsletter to get the latest cord cutting industry news including updates on Over-the-Air TV shows, streaming services, set-top-boxes, gadgets, and more delivered straight to your inbox!