Happy Friday Cord Cutters!
This week we're talking about the concept of 'subscription fatigue' and whether the plethora of streaming options available is truly a problem for consumers.
Also: Antenna advice Q&A, short cuts, must-see OTA TV, and more.
As always, if you know of someone who might need some insight or help with cutting the cord on cable or satellite, please forward our newsletter, or use the handy share buttons at the top of this email.
OK... now let's get to it!
NEWS: Is 'Subscription Fatigue' Real?
As cord cutting continues to accelerate, tons of new ad-supported and subscription-based streaming services - like Disney+ - are launching into an already crowded marketplace.
This abundance of choice is often cited by detractors as a downside to the cord-cutting movement, and that consumers are experiencing 'subscription fatigue' from 'having' to pay for so many different streaming options.
But TechHive correctly argues that, "... no one subscribes to all of those services at the same time, which means subscription fatigue is a bigger problem for streaming video companies than for consumers."
This increasingly competitive landscape is forcing content owners to rethink their strategies and keep costs low. Plus, in the no-contracts world of streaming TV, they have to work hard every month to keep users/subscribers happy so they don't switch to a competitor.
Isn't that what we all wanted from cable?
Is 'subscription fatigue' real or are you enjoying having more choice and power over your viewing decisions since cutting the cord? Tell us on Facebook or Twitter.
Q&A: Why Is My Over-the-Air Signal So Bad?
Send us your most pressing cord cutting questions via email so we can answer them in an upcoming issue.
Today's question comes from Tom who says, "I live less than 5 miles from our local broadcast towers. I've tried three different quality antennas and I'm still not able to get a solid signal. What am I doing wrong?"
It's always frustrating when you feel like you're doing everything right, but not getting the result you're expecting.
Tom didn't provide specifics about his location or Over-the-Air TV setup, so it's possible that bad antenna positioning, interference, or geography is to blame for the poor quality of his signals.
However, there may be something that Tom is overlooking given his proximity to his local broadcast towers: the signals coming from his antenna may be too strong.
If you live in the shadows of your local broadcast towers, and you choose a 'good quality' amplified antenna, it might be too powerful and send too much signal to the tuner in your TV or DVR.
'Overdriving' the tuners like this can result in an experience similar to those whose antennas are NOT powerful enough - breakups or pixelization in the video and audio streams, or the inability to receive certain channels at all.
Think this might be happening to you? First, try removing the amplifier from the antenna (if it's not integrated). You may need to swap out your 'fancy' antenna for a more basic, unamplified model though like the Winegard Flatwave Micro, the Antennas Direct ClearStream Eclipse, or the Mohu Leaf Metro.
When it comes to antennas, sometimes bigger isn't always better.
(FYI, all Mohu antennas are 40% off right now with the coupon code Mohu10Years)
Have a question about cord cutting that you'd like answered? Send us a note and you may see your question in an upcoming issue of Cord Cutting This Week!
SHORT CUTS: Roku Sales Up, No Love for Android TV, & More
Some weeks there's more news than we can cram into this email. Thankfully 'short cuts' delivers the cord cutting news and deals we didn't have room for, including:
WHAT'S ON: Must-See OTA TV
As always, there's lots great TV coming to you FREE with an antenna this week including:
- Marvel's Agents of SHIELD returns for season 6 - May 10 @ 8:00 p.m. ET on ABC/CTV
- Emma Thompson hosts with musical guests the Jonas Brothers on Saturday Night Live - May 11 @ 11:30 p.m. ET on NBC/Global
- Canadians can check out season 3 of the drama Mary Kills People - May 12 @ 8:00 p.m ET on Global
- Season 15 of The Bachelorette begins - May 13 @ 8:00 p.m ET on ABC/CityTV
- Check out MasterChef Celebrity Family Showdown - May 15 @ 8:00 p.m. ET on FOX
- Big Bang fans won't want to miss the special Unraveling the Mystery: A Big Bang Farewell - May 16 @ 9:30 p.m. ET on CBS/CTV
Don't forget to regularly check the TV SHOWS > PREMIERING filter on your Tablo app to find and set new and old favorites to record!
CANADIAN CORNER: Streaming Will Soon Eclipse Cable in Canada
A new report shows that the number of Canadians with streaming subscriptions will eclipse the number of traditional TV subscribers by 2020.
While streaming adoption is slower than in the US (where there are MANY more options), this business will continue to grow as more options including Disney+, Apple, and Pluto TV launch in this country in the coming year or so.
We hope you enjoyed this edition of Cord Cutting This Week!
If you know someone who may be interested in cutting the cord on cable or satellite, please feel free to forward this newsletter to them or use the handy share buttons at the top of this email. Make sure to ask them to sign up as well!