Hisense, a TV maker with tech ties to both Roku and Google, is the latest major television manufacturer to get behind ATSC 3.0, the next-gen broadcasting signaling standard that carries the consumer brand “NextGen TV.”
Taking its typical aim at pay-TV cord-cutters, Tablo this week introduced an over-the-air, four-tuner DVR that can receive and decode audio and video from both the legacy ATSC 1.0 and new ATSC 3.0 signals. Tablo said the product carries a retail price of $299.99. It’s accepting pre-orders online (requiring a deposit of $29.99) and expects to start shipping products in spring 2022.
The market entry by Hisense and Tablo comes as US broadcasters continue to expand the deployment and availability of ATSC 3.0-powered services. Current estimates are that the standard has been deployed by broadcasters in 40 US markets, covering 45% of the population. That number’s expected to rise to 75% by this summer.