Ira Bahr to Support Company’s Growth Strategy, Accelerating Adoption of Cord Cutting with Tablo DVR Brand
OTTAWA, ON — July 18, 2018 — Nuvyyo, the maker of Tablo Over-the-Air (OTA) DVRs (www.tablotv.com) for cord cutters, today announced Ira Bahr has joined its Board of Directors. As the former Chief Marketing Officer and General Manager of TiVo’s retail division, and Senior Vice President and Chief Marketing Officer at Dish Network, Bahr will provide Nuvyyo with guidance on growth, retail strategy, and product positioning.
“Ira’s wealth of expertise in DVR hardware retail as well as in live linear video are an invaluable asset for our company,” said Grant Hall, CEO of Nuvyyo. “We’re thrilled to bring on an executive with a deep understanding of our space as we continue to evolve our portfolio of Over-the-Air DVR products and software applications for cord-cutters across North America.“
Bahr will lend his expertise to Nuvyyo’s marketing and product management teams as the company expands its channel and partner relationships. The company’s suite of OTA DVRs give consumers an affordable alternative to cable and satellite subscription. Its latest OTA DVR, the Tablo DUAL LITE makes it easy to stream and record live TV and has become a customer-favorite at Best Buy stores across the US.
“Nuvyyo is an exciting young company that is reinventing the DVR experience for cord cutters,” said Bahr. "Millions of households who flee pay-TV in favor of Over-the-Air broadcast still crave time-shifting technology. Tablo is uniquely positioned to grow in this marketplace."
Nuvyyo, based in Ottawa, Canada, was founded in 2010 with the vision of mobilizing the home media experience for consumers in the U.S. and Canada. Building on its first mobile media streaming system, in 2014, the company launched Tablo, the Whole-Home OTA DVR system that combines the functionality of a DVR with the convenience and mobility of software apps for smartphones, tablets, computers, streaming set-top-boxes, and internet-connected gaming platforms. Tablo makes it easy to discover, watch and record free over-the-air (OTA) HDTV anywhere, anytime, on any device. For more information, visit www.tablotv.com.