Nuvyyo has reduced the price on its latest Tablo DVR for cord-cutters by $30 in the U.S. amid a wider retail launch.
Introduced in May, the Tablo Dual, a two-tuner OTA DVR with 64GB of integrated storage, originally sold for $249.99. That price has been chopped to $219.99. In Canada, the price on the model has been dropped to C$289.99, from C$329.99.
That price reduction also comes with a wider retail distribution that includes several online storefronts (BestBuy.com, Amazon.com, Wallmart.com, NewEgg.com, Frys.com, and TabloTV.com), complemented by availability at a set of brick-and-mortar stores in the U.S. – Best Buy, Micro Center and Fry’s Electronics.
Though a price cut on the product makes sense amid the holiday buying season, Nuvyyo said other elements factored into the decision.
"As we scale distribution of Tablo DUAL and the company overall, we are able to pass savings from efficiencies along to customers and match the commoditization we're seeing in the cord cutting device market overall,” the company said in a statement to Multichannel News.
Read the full article on Multichannel.com...