Happy Friday cord cutters!
First, a heads-up we'll be taking a break next Friday, but we'll be back in your inboxes on August 13th.
This week we're talking about how Peacock is struggling to deliver the Olympic viewing experience cord cutters expected.
Also: Q&A on 5Ghz WiFi connections, short cuts, must-see OTA TV, and more.
As always, if you know of someone who might need some insight or help with cutting the cord on cable or satellite, please forward our newsletter, or use the handy share buttons at the top of this email.
OK... now let's get to it!
NEWS > Peacock Failing to Deliver a Golden Olympic Experience
Even before Peacock launched, one of the critical pieces of the streaming service's content strategy was its Olympics coverage.
While Peacock's parent company NBCUniversal seemed pleased this week to announce the streaming service now has 54 million subscribers thanks to folks signing up to stream the games, the good news ends there.
Peacock's Olympics user experience has been called 'messy' and is getting poor reviews from consumers who are ditching the service for other viewing options.
Even advertisers are upset over low ratings — potentially 40% fewer viewers than previous games — due to how NBC has chosen to package its coverage on the service.
The news from the company's legacy cable side isn't much better... Comcast lost another 400,000 subscribers last quarter as consumers continue to cut the cord in droves.
How has your Olympics viewing experience been so far? Tell us on Facebook or Twitter.
NBCUniversal's CEO tried very hard to paint this picture as rosy on its recent investor call, saying the company expects its Olympics coverage to be profitable and that they can take lessons learned into the winter games in 2022.
However, it seems like NBC is like most legacy media companies... Struggling to understand how best to deliver content to consumers as its traditional business models crumble.
Q&A > How Do I Get a Fast WiFi Connection Away From My Router?
This week's question comes from Jeff who says, "The Roku that I have furthest away from my router won't pick up the faster 5Ghz connection. I'm not sure why and would really like to get around this so the video won't buffer when I'm streaming. What should I do?"
While the 5Ghz WiFi band does provide a faster transfer rate than the 2.4GHz band, it doesn't reach quite as far. So devices further away may have trouble connecting to it and saying connected consistently. Plus, Jeff's Roku model may not even support both bands... Some are only designed to access 2.4Ghz WiFi connections.
If Jeff's Roku is older or a lower-end model, upgrading to a newer model with dual-band WiFi support and a stronger WiFi chip could potentially allow the Roku to connect to the faster 5Ghz connection.
However, the best way to eliminate buffering is to switch to a Roku Ultra which will accept a wired Ethernet connection. Due to the distance, running a cable directly from the router to the Roku may not be possible. In that case, adding a Powerline Ethernet Adapter would be a great workaround.
Have a question about cord cutting that you'd like answered? Send us a note and you may see your question in an upcoming issue of Cord Cutting This Week!
SHORT CUTS > Chromecast's Small Memory Causing Problems, & More
Most weeks there's more news than we can cram into this email. Thankfully 'short cuts' delivers the cord-cutting news and deals we didn't have room for, including:
WHAT'S ON > Must-See OTA TV
Along with the Olympics, there's lots of great TV coming to you FREE with an antenna this week including:
- Catch season 4 of Burden of Truth - July 30th @ 8:00 p.m. ET on CW
- NFL Football pre-season action begins - August 5th @ 8:00 p.m. ET on FOX
Don't forget to regularly check the TV SHOWS > PREMIERING tab on your Tablo app to find and set new and old favorites to record.
CANADIAN CORNER > Hot Deal on a Larger Hard Drive
We hope you enjoyed this edition of Cord Cutting This Week!
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The Tablo Team
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