Happy Friday Cord Cutters!
This week we're talking about the state of the Apple TV platform, and how CEO Tim Cook is becoming 'the boy who cried TV' for cord cutting Apple fans.
We're also sharing a can't miss deal on Amazon Fire TV sticks, more Over-the-Air TV reception tips, this week's must-see OTA TV, and MUCH more!
As always, if someone you know is interested in cutting the cord on cable or satellite, please forward our newsletter, or use the handy share buttons at the top of this email.
OK... now let's get to it!
NEWS: Apple Hints at Neat TV-Related Stuff... Again
In its earnings call this week, Apple's CEO Tim Cook said he expects cord cutting to accelerate "at a much faster rate" than generally believed, and noted the Apple TV experienced "strong double digit" unit sales over the previous quarter.
What's less clear however, is whether partnership deals (like a popular 'free' device promo via DirecTV NOW) are behind that growth, and what Apple plans to do with this platform.
Launched in 2016, Apple's 'TV' app is still missing key partners like Netflix, and is walled-off for most 3rd party developers (including the Tablo team). Apple has also hired staff and made deals in the video content creation space - including with Oprah. However, the company has distributed very little of its own content so far, nor revealed how content from these blockbuster deals will be delivered.
Cord cutting is indeed accelerating quickly, and Apple is well behind its two key competitors - Roku and Amazon - in terms of install base. If they want to catch up, they'll need to stop hinting at making moves in the TV space and actually make something happen.
In happier news for Apple fans, a new update to the Tablo Apple TV app (1.6.0) is live which adds the Guide, and Scheduled screens, as well as filters and sort options. We hope you enjoy it!
TIPS: How Your Location Impacts Your Over-the-Air TV Reception
Another key factor to cord cutting success is knowing the location of your local broadcast TV towers in relation to your home. The closer you live to these towers, the better your Over-the-Air TV reception will be.
This week on the Tablo blog, learn more about how OTA TV works, how to find your local broadcast towers, and what channels you can expect to receive.
IN-DEPTH: Interview with CEO of Tablo DVRs
This week Grant Hall, the CEO of Nuvyyo, the company behind Tablo OTA DVRs, sat down with Luke at Cord Cutters News to talk about the product roadmap, the progress of the new ATSC 3.0 standard, and more.
Check out the full video interview!
DEALS: Prime Day Pricing for Amazon Devices
If you missed the great Prime Day deals on Amazon Fire TV devices, you've got another chance right now! Retailers including Best Buy, Target, Staples, and more have discounts on the entire Amazon Fire TV lineup.
The best deal is probably the Amazon Fire TV stick at only $20, but the newer 4K streaming dongle and Cube devices are also on sale.
Get the full scoop (including links to the sales) on AFTVnews.com.
WHAT'S ON: Must-See OTA TV
As usual, there's lots great TV coming to you FREE with an antenna this week including:
- Country music fans can catch performances from Luke Bryan, Keith Urban, Sugarland, & more from the iHeartCountry Festival - August 5 @ 8:00 p.m. ET on FOX
- Can't get away for your own beach vacation? Enjoy sand and surf vicariously by catching back to back reality TV shows Bachelor in Paradise and Castaways - August 7 @ 8:00 p.m. ET on ABC/CityTV
- Enjoy even more country music on the CMA Fest special - August 8 @ 8:00 p.m. ET on ABC
- NFL pre-season action continues - August 9 @ 7:00 p.m. on ABC
CANADIAN CORNER: Canadians Enjoy 3rd Largest Netflix Catalogue
Once upon a time, Canadians envied the wide selection of titles on the US version of the streaming service. This led to many Canadians using VPN technology to 'border hop' and enjoy the larger American selection.
However new data shows that Canada actually has the 3rd largest selection of titles of all countries, just 207 titles less than the US. Japan leads the pack.
While there are still a few notable differences (mostly due to telco company content ownership) selection on the Canadian version has increased dramatically in recent years, as Netflix invests in original and Canadian-specific content.
We hope you enjoyed this edition of Cord Cutting This Week!
If you know someone who may be interested in cutting the cord on cable or satellite, please feel free to forward this newsletter to them or use the handy share buttons at the top of this email. Make sure to ask them to sign up as well!